Zeal Training
"We approached Quest because we wanted an image and marketing materials that would deliver differentiation in the marketplace... and that is precisely what they've achieved."
Erika Howman, Managing Director,
Zeal
Challenge
Formerly known as KAST, the relaunch of Manchester training and development company, Zeal Training Ltd required a major corporate re-branding exercise including the production of new literature and stationery. In a competitive marketplace, the challenge was to develop an identity which would immediately position Zeal amongst target FTSE 100 companies as a dynamically different training company and which would embody the distinct enthusiasm, inspiration and energy it brings to its training and development programmes.
Response
Quest's creative director responded with a new 'Z' focused brand identity which represents the two-way training process Zeal promotes. This was implemented across a full suite of new stationery, but more importantly, provided the basis of a brand new corporate brochure, outlining the Zeal proposition.
Results
The client was delighted with the way Quest responded to the new corporate identity brief and worked hard to ensure the original creative concepts and communication objectives were reproduced in the final design and production.
Back: return to case studies homepage