Sainsbury's

Sales collateral

Challenge
Quest was asked to co-ordinate a joint retail promotion between a number of different companies, including leading retailer, Sainsbury's, and to ensure that the Point-of-Sale (PoS) and packaging materials fulfilled the design requirements and the marketing objectives of all parties.

Response
Quest had to coordinate the PoS and packaging design between Sainsbury's, Saks Hair and Washington Apples, ensuring that the separate branding and identity requirements of each company were embraced without compromising or confusing the promotional message to the shopping public.

Results
A highly effective and impactful retail initiative was achieved that communicated the promotion directly to the passing customers resulting in significant take-up on the offer

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