Robot Wars
Challenge
To work alongside one of the largest independent television companies in Europe, Mentorn, and to capitalise on the success of one of its major TV programmes, Robot Wars, by turning an existing fan club 'magazine' into a high quality consumer publication.
Response
Mentorn was already producing a membership magazine targeting adolescent fans of the TV series, Robot Wars, but Quest's design team and its specialist magazine printer were able to take the distinct elements of the Robot Wars brand and transform it into a fully published, glossy publication which had readership appeal far beyond the original fan base.
Results
The new publication not only dramatically added value to Robot Wars' fan club membership, but also increased awareness of the project and the television series amongst a much wider consumer audience.
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