Roland Bardsley Homes
"I have been delighted with the marketing support provided by Quest which has helped deliver an extremely successful period of house sales for us."
Nina Mears, Sales and Marketing Director, Roland Bardsley Homes
Challenge
Appointed by this leading regional house builder in 2005, Quest's brief was to help promote a number of key new housing developments across the North West, maximising home buyer interest and property sales across all sites.
Response
A review of existing advertising material resulted in a revised creative strategy and a structured advertising campaign in local and regional press has been augmented by ongoing editorial stories to maximise awareness of specific sites. Quest has also designed and produced a new corporate brochure as well as site-specific literature to assist with the sales process.
Results
The marketing support provided by Quest delivered an extremely successful period of house sales in the North West. Leading on press advertising but supported by high profile regional press coverage, direct mail and quality literature, Quest combined a range of marketing elements to great effect.
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